Hungarian E-Commerce Under Global Pressure

How Hungarian E-Commerce Can Stay Competitive in the Global Online Market

“As of today, the playing field strongly favors retailers who can serve multiple countries,” highlighted Norbert Madar, Vice President of the Digital Commerce Alliance, in a recent interview with Egon Rónai in SpiritFM.

Over the past few years, global e-commerce giants have won over Hungarian consumers at an unprecedented pace. The market can no longer be understood in a local context: shoppers have grown used to fast delivery, low prices, and a seamless customer experience – often all with a single click on international platforms. This level of service has now become the baseline expectation, one that Hungarian retailers must rise to meet.

The New Battleground: Experience and Loyalty

Competition is no longer just about prices. Fast logistics, smooth user experiences, and consciously built customer loyalty have become the key factors determining success. The pressing question is: how can Hungarian retailers hold their ground in this globalized environment? How can they provide competitive services, maintain consumer trust, and deliver an experience that keeps customers coming back? Local resources (such as logistics, fulfillment, and UX improvements) can play a crucial role in making Hungarian retailers a compelling alternative to global giants.

Check the interview (from 12:53 min):

The Role of DKSZ in a Changing Landscape

The mission of the Digital Commerce Alliance (DKSZ) is to support the Hungarian digital commerce sector in this rapidly changing environment. Through knowledge-sharing, professional networks, and practical support, we aim to help local retailers not only adapt to global trends but also turn them into competitive advantages. Market transformation brings challenges, but it also creates opportunities – the real question is how we can seize them together.