Digitális Kereskedelmi Szövetség

Digital Commerce Alliance of Hungary

Drive the transformation of Hungarian digital commerce, strengthen domestic players, empower mid-market and foster retail export readiness

Our goals

Development

Digital commerce will continue to be a defining sector of the global economy. The Digital Commerce Alliance (DKSZ) aims to drive the transformation of Hungarian digital commerce, strengthen domestic players, empower mid-market and foster retail export readiness with educational programs, events, research and online content.

Export

Our goal is for more and more Hungarian companies to become key players in the region. Hungarian e-retailers must be strengthened so that a new generation of founders grow up, achieving international success and becoming key players in the regional e-commerce ecosystem.

Community

Our main objective is to support, shape, and advance the Hungarian ecosystem. In collaboration with key ecosystem stakeholders, we are dedicated to overcoming current barriers and fostering a supportive environment where e-retailers can thrive and expand internationally. Our mission is to build a strong community and a trusted space for businesses, while working with our partners to create local opportunities that accelerate the growth of domestic e-retailers.

News

Age of Cybercrime 2025

Age of Cybercrime 2025

Collective effort is needed to protect our digital ecosystem Cybercriminals caused damages worth 30 billion forints in Hungary last year. While active across all industries, their activities pose a particularly high risk to the online retail sector. According to...

Top 50 CEE Online Exporters 2024

Top 50 CEE Online Exporters 2024

How the top 50 Online Exporters in the CEE region perform? - report by Growww Digital The "Top 50 Online Exporters in the CEE Region" report by Growww Digital analyzes the performance of e-commerce exporters in Central and Eastern Europe. While the sector experienced...

Digital Retail Landscape 2024/II.

Digital Retail Landscape 2024/II.

Hungarian e-commerce growth is now driven by imports In 2024, based on measurements by PwC for Q1-Q3 and preliminary data for Q4, the total Hungarian e-commerce market could reach a sales volume of 1 920 billion HUF with a 15% growth in volume, of which 17% - around...

Board members

The members of the association’s board are leaders of domestic and international companies, as well as professional organizations operating in Hungary, who – as key players in the Hungarian digital commerce ecosystem – are committed to the development of the sector and actively support the growth of local businesses.

Our programs

The goal of the association is to identify the challenges facing the Hungarian digital commerce sector and to promote the transformation of the market, strengthen local players, and enhance export potential. To address the identified difficulties and issues, educational programs (such as the Mentor Program and the E-commerce Export Academy) were created, offering practical support to participants and inspiring other retailers through showcased examples, encouraging them to see international expansion as a realistic goal for Hungarian players as well.